Use A Semantic Search StrategyĭuckDuckGo is a smart search engine. Nonetheless, whatever the state of its algorithm, you can be sure that a site with more high-quality links will most likely rank above a site with fewer and lesser quality links. Like Google, DuckDuckGo’s algorithm is in a constant state of flux. In other words, “We can’t tell you how to rank well, but… get good links.” Nevertheless, the best way to get good rankings (in pretty much all search engines) is to get links from high-quality sites like Wikipedia. Ranking is a bit opaque and difficult to discern/communicate on an individual query basis because of all the various factors involved (and which change frequently). DuckDuckGo, like any search engine, relies on link profile data to rank a website.ĭuckDuckGo’s official community platform explains it like this (again, emphasis mine): The angst is due more to the term’s connotation than it is to the actual practice of gaining high quality backlinks. “Link building” has been vilified and demonized. My first piece of advice? Make a killer website. It’s about creating awesome websites with high functionality, a great user experience, and zero spam. What’s the point of this? SEO isn’t about techniques and hacks. It sounds like the Duck cares about people. He used the term “private” three times he referred to great service, benefits and quality. DuckDuckGo offers that alternative in search. We believe a significant percentage of people would like private alternatives where they can get great service without being tracked - in other words, where they can get the benefits of privacy without any sacrifice in quality. We focus on smarter answers, less clutter, and real privacy. Here is his full response (emphases mine):

Weinberg’s answer honed in on the single most important factor: users. Schwartz asked, “Why should someone use DuckDuckGo over Google/Bing?” In September 2014, Eli Schwartz interviewed DuckDuckGo’s CEO, Gabriel Weinberg, for Search Engine Land. Let’s dial back on the whole “SEO” issue for just a moment and think about what really matters - to Google, to DuckDuckGo, and to all the other search engines. Here are four pieces of advice to help get your site ranking in DuckDuckGo. Still, it’s worth giving your site a little optimization love to get it in DuckDuckGo’s good graces.

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