Once you get the hang of creating Idea Pins, try including text overlays to make your content more accessible, and easy to understand. Notable Idea Pin features include the ability to record voiceovers, add transitions, tag other accounts, and add music.īecause Idea Pins don’t expire after 24 hours like story features on other social media platforms, creators can use the feature to grow their reach and engagement. Now, the Idea Pin feature allows creators and businesses to record, edit, and share up to 20 pages of content within one post.

The beta version of this feature rolled out in 2020 and was called Story Pins, and was initially used similarly to Instagram Stories. Idea Pins are a multi-page video-based format that Pinterest rolled out globally in 2021. Make sure you include search terms related to your niche that your customers may be looking for on Pinterest to increase profile visibility.įor example, content creator Chelsea Clark added the keyword 'plant-based wellness' to her Pinterest profile, making her content more likely to show up for users who include the term 'plant-based' in their Pinterest search. Your username and bio are completely searchable. Optimize your username and Pinterest bio. If you have an existing account, you can convert it to a business account to maintain authority. When creating a new account, you can opt to turn it into a business account during the setup process.

On Pinterest, business accounts have access to tools such as unique content formats, advanced analytics, shopping features, and the ability to create an ad account to promote your content. Use Pinterest sections to organize your boards.Add a Pinterest follow button to your newsletter or website.Use Pinterest Trends to plan your content.Include relevant keywords in your Pinterest name, too.Use keywords in your board names and pin descriptions.Post infographics to promote proprietary data for your company.

Create a cohesive brand for recognition on the platform.

Include relevant topic tags to increase video reach.

Optimize your username and Pinterest bio.

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